{"id":964,"date":"2024-05-19T10:36:44","date_gmt":"2024-05-19T10:36:44","guid":{"rendered":"https:\/\/wpriverthemes.com\/bronx\/?page_id=964"},"modified":"2026-03-22T14:02:20","modified_gmt":"2026-03-22T14:02:20","slug":"abo-flah","status":"publish","type":"page","link":"https:\/\/lubna.studio\/?page_id=964","title":{"rendered":"Abo Flah"},"content":{"rendered":"\t\t
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World\u2019s Coolest Winter Campaign \u2013 Abo Flah Treasure Hunt at Global Village - DXB<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Platform:<\/b> YouTube Live<\/span><\/a><\/p>

Organizers:<\/b> Slf app, 8Flamez, garagestudio and New Media Academy<\/span><\/p>

This project was part of the World\u2019s Coolest Winter campaign, a national initiative launched in the UAE to encourage people to explore the country and rediscover its beautiful landscapes, cultural landmarks, and historical sites.<\/span><\/p>

As part of the campaign, a large interactive treasure hunt was created with Abo Flah, turning the UAE into a real-life treasure map.<\/span><\/p>

For five intense days, a small team of three people and I travelled across the Emirates by car, placing 52 treasure boxes in different locations across the country. Each location became a clue that guided viewers toward the hidden treasure.<\/span><\/p>

I was responsible for the entire visual production of the project.<\/span><\/p>

While moving from one location to another, I filmed and documented all 52 locations, transforming each place into a visual hint for the audience. Working from inside the car, I handled the filming, directing, editing, and publishing of the content in real time, effectively turning the vehicle into a production studio.<\/span><\/p>

Within this short timeframe, I produced 50+ videos that were broadcast on YouTube Live and X, guiding participants throughout the treasure hunt. I also created the introductory video that launched the campaign and the final video documenting the entire journey.<\/span><\/p>

The campaign reached more than 7 million views and led to many winners across the UAE, turning the experience into a nationwide digital adventure that connected millions of viewers with the landscapes and cultural sites of the Emirates.<\/span><\/p>

This project was a powerful crazy experience in real-time storytelling, high-speed production, and creative problem solving under pressure.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Introductory Video\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Final Video<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Some of The Hint Videos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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